Deutsche Post and DHL

A stronger brand with social media

Since: 2012

Task:

Since the beginning of social media, Deutsche Post und DHL have been using social platforms to strengthen their brand and brand image. Their goal is to showcase postal and parcel topics to the general public and to communicate with customers to build a community.

Rheindigital Teams involved

Account Management
Social Media
Video & Post Production
Editorial
Copywriting
Design
Motion Design

What we do:

Rheindigital identified Instagram, Facebook and X as target plaforms for current and potential future Deutsche Post and DHL customers. We produce German-language content ranging from information about products and services, to entertaining and user-generated content, as well as corporate topics and competitions. Our content features photos, videos, reels, and text. At Rheindigital we also manage community reactions to our posts and foster active engagement.

The result:

Our Deutsche Post channels (Instagram and Facebook) and our DHL Paket channels (Facebook and X) are constantly growing. In 2023, Rheindigital published an average of 700 posts for the four channels. Posts that entertain audiences and generate positive emotions have a particularly high reach. Deutsche Posts's highest-performing video of 2023 achieved over 300,000 views, over 13,000 reactions on Instagram, and was shared 1,378 times. DHL Paket's most successful Facebook post in 2023 achieved over 1.6 million views and over 15,400 reactions.