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Hessen Agentur GmbH

Science explained via scrollytelling

Year: 2023

Reference Hessen Agentur GmbH

Task:

The aim was to summarize projects and research areas from various Hessian universities under one focus topic on a website and present them in a playful, exciting and understandable way. With this in mind, we wanted to provide clear information, convey the meaningfulness of scientific research and increase the time users spend on the website.

What we did:

Instead of using traditional continuous text to tell the story, readers were actively involved in the process of absorbing information. Rheindigital achieved this with a high-quality one-pager in scrollytelling format. In the conception phase, Rheindigital coordinated the content with the respective universities, developed the storyboard according to the basic structure Hook, Challenge, Heroes with solutions and Vision, wrote and visualized the texts and programmed the page.

Hessen schafft Wissen impression on laptop

The result:

Rheindigital created a striking one-pager for a scientific context. Complex research is presented in a scientifically accurate and engaging way. Different media formats, short, comprehensible factual texts and an eye-catching responsive web design offer users a transmedial experience that invites them to linger on the site. Thanks to the convincing implementation, scrollytellings will be embedded and established as a successful series format in Hessen Agentur's communication measures in the future. Rheindigital will implement further stories from research and science at regular intervals.

Portrait Laura Schanzleh

Contact person

Laura Schanzleh,
Project Manager
laura.schanzleh@rheindigital.com

More References :

Referenz Remondis

Remondis

Referenz REWE

REWE

Referenz DHL eCommerce

DHL eCommerce

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