Task:
The aim was to summarize projects and research areas from various Hessian universities under one focus topic on a website and present them in a playful, exciting and understandable way. With this in mind, we wanted to provide clear information, convey the meaningfulness of scientific research and increase the time users spend on the website.
What we did:
Instead of using traditional running text to tell the story, readers were actively involved in the process of absorbing information. Rheindigital achieved this with a high-quality one-pager in scrollytelling format. In the conception phase, Rheindigital coordinated the content with the respective universities, developed the storyboard according to the basic Hook, Challenge, Heroes with solutions and Vision structure, wrote and visualized the texts and programmed the page.
The result:
Rheindigital created a striking one-pager for a scientific context. Complex research is presented in a scientifically accurate and engaging way. Different media formats, short, comprehensible factual texts and an eye-catching responsive web design offer users a transmedial experience that invites them to linger on the site. Thanks to the convincing implementation, scrollytellings will be embedded and established as a successful series format in Hessen Agentur's communication measures in the future. Rheindigital will implement further stories from research and science at regular intervals.
More References :
Remondis
REWE
DHL eCommerce
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